Programmatic Advertising Solution by Covatic
The way online advertising works is changing fast. Covatic empowers Publishers and Apps to create new online ad opportunities in an ID-less, future-proof, on-device way.
Make your entire inventory addressable, without exposing any user IDs to DSPs or DMPs
Understand your audiences real world behaviour
Our technology uses phone sensor data to understand audiences in the real world, in real time
Crucially—our technology achieves all this without the need for trackers or IDs, preserving user privacy
Who are they?
- We can identify most IAB groups
- Life stage
- Likely social grade and gender
What are they doing?
- Are they walking, cycling, riding a motorbike, in a car or travelling by train?
- Are they on holiday?
- Are they shopping, playing golf or at the gym?
Where are they?
- Home and work location
- Regular journeys and commutes
- Are they busy or interruptible?
- Are they likely to be highly engaged?
- Is there an opportunity to act / purchase?
Give Brands the returns they really want from their ad spend.
Covatic enables publishers and brands to understand their customers’ daily routines and serve personalised, targeted advertisements, content and notifications—targeting not just a profile but also the real-world context in which the message is received.We can segment by most classifications on the IAB taxonomy.
But our real value add is the insight we provide into real-world behaviour. For example, we can help brands understand when someone is likely to visit any supermarket.
We can send a notification—such as a promotion—before, or when, they arrive. We can identify a segment of students, regular golfers, commuters, motorcyclists, fitness fanatics and more—all by using phone sensor data and without third-party tracking.
Understanding, segmenting and targeting online audiences is critical to today’s advertising economy.
Covatic offers highly compliant, ethical and future-proofed technical solutions that are attractive to companies that want to address audiences more effectively in a fast-changing digital privacy landscape.