Building Targeted Campaigns with Covatic Solutions

A-Type places user privacy first and creates rich audience segments for digital advertising without tracking users.

Adopting Covatic's Solutions

Learn. Engage. Measure

Address your entire audience, not just the signed in ones.

Use your mobile app as the brain to drive your digital sales with your clients – be it media, lifestyle, commerce or habitual services, an app can become the heart of your customer engagement. Our tools enable you to enhance how you engage with each and every one of your customers.

Our solutions include tools to help you know who your customers are, suggest ways to engage better with them, the tools to do this, and then measure what is and isn’t working.

A-Type uses Covatic’s on-device processing to allocate groups of users to relevant third-party socio-demographic data, such as CACI ACORN or Experian MOSAIC segments, without exposing any form of ID. This creates highly relevant and sellable audiences.

The solution is future-proofed and sustainable. It is designed to be GDPR, CCPA and ATT safe and doesn’t need users to login, which means you can make your entire user base addressable

3 easy steps to unlock your users
01
Include the SDK in your app
02
Start with your Insights
03
Build effective segmentation to drive engagement, user retention, or upsell and convert

Segmentation

Create definable, measurable, and targetable user groups.

Customer Insights

Use custom-defined segments to understand how well your product is performing. Based on daily analysis, you can build targeted campaigns and see in real-time how well these are performing.

Content Engagement

Build a strategy to get better ROI for content with specific user segments.

Programmatic Advertising

Deliver targeted advertising without the need of user identification – no ID, no need for IDFA and no reliance on cookies.

Upsell and Convert

Increase revenue by identifying user segments that are most likely to be receptive to upselling tiers and converting to brand advocates.

Customer Insights

Use custom-defined segments to understand how well your product is performing. Based on daily analysis, you can build targeted campaigns and see in real-time how well these are performing.

User Retention

Identify “at risk” user segments and deliver an engagement strategy to reduce churn.

Content Engagement

Build a strategy to get better ROI for content with specific user segments.

Upsell and Convert

Increase revenue by identifying user segments that are most likely to be receptive to upselling tiers and converting to brand advocates.

Trusted by Enterprise Leaders