NAB Show 2022 | Reflection

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After an absence of two years, there was no place we’d rather have been than in Las Vegas alongside 55,000 fellow delegates, walking, talking, meeting, networking and simply enjoying the privilege of attending the world’s largest media, entertainment and technology show—NAB 2022.

For the Covatic team, NAB gave us the opportunity to showcase A-Type face-to face, in person, for the first time at scale. And US broadcasters were highly receptive. Data privacy is increasingly front of mind and broadcasters are looking for innovative ways—such as ours—to retain and grow their bottom line, while complying with an evolving regulatory environment. There was a great deal of interest on the floor and we picked up a significant number of new opportunities.

A-Type wins NAB Product of the Year 2022 Award

Of course, the pinnacle of this year’s event was being named a winner at the NAB Show Product of the Year Awards! A-Type received top honours in the Monitoring and Measuring Tools category. 

“The 2022 NAB Show Product of the Year Awards honour innovative breakthroughs that will change the way the media and entertainment industry creates, connects and capitalizes content. We congratulate Covatic on this award in recognition of A-Type and its potential to help storytellers meet the challenges of today and tomorrow.”

NAB Executive Vice President of Global Connections and Events, Chris Brown.

Being at NAB and winning this prestigious award has been the perfect way to see out Q1. We can’t wait to have an equally productive and eventful time over the remainder of 2022 and look forward to sharing ongoing developments to A-Type with our customers. If you’re interested in finding out more about our on-device approach to private by design advertising and insights, drop us a line at We’d love to chat with you!    

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