After an absence of two years, there was no place we’d rather have been than in Las Vegas alongside 55,000 fellow delegates, walking, talking, meeting, networking and simply enjoying the privilege of attending the world’s largest media, entertainment and technology show—NAB 2022.
For the Covatic team, NAB gave us the opportunity to showcase A-Type face-to face, in person, for the first time at scale. And US broadcasters were highly receptive. Data privacy is increasingly front of mind and broadcasters are looking for innovative ways—such as ours—to retain and grow their bottom line, while complying with an evolving regulatory environment. There was a great deal of interest on the floor and we picked up a significant number of new opportunities.
Of course, the pinnacle of this year’s event was being named a winner at the NAB Show Product of the Year Awards! A-Type received top honours in the Monitoring and Measuring Tools category.
Being at NAB and winning this prestigious award has been the perfect way to see out Q1. We can’t wait to have an equally productive and eventful time over the remainder of 2022 and look forward to sharing ongoing developments to A-Type with our customers. If you’re interested in finding out more about our on-device approach to private by design advertising and insights, drop us a line at email@example.com. We’d love to chat with you!