Covatic appoints Dan Pike as CPO, formally BBC Head of Strategy

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Published originally in CityAM

London-based start-up tech company Covatic has hired an ex-BBC veteran as its chief product officer.

London-based start-up tech company Covatic has hired an ex-BBC veteran as its chief product officer.

Daniel Pike joins the company, which aims to improve in-app consumer engagement, at the beginning of April after two decades in the media industry. 

Pike, former head of strategy at the BBC, will be focused on expanding Covatic’s offering so it can move into new markets out of both London and Birmingham. 

“Daniel’s unique blend of skills and knowledge make him a key leader for us as we ready ourselves for this critical next stage in our journey,” Covatic CEO, Nick Pinks, said.

At the BBC, Pike led a £1.4bn commercial activity shift which saw the launch of subscription video on demand. 

“My focus, as ever, will be on customer and end user requirements – generating insights; creating definable, measurable and targetable user groups; driving retention and growing engagement,” Pike said.

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