Covatic signs strategic partnership with Birmingham City University

PRESS RELEASE – Originally published in Marketing Communication News The partnership will result in a research and innovation boost for data science, net zero and 5G applications Covatic is a high technology start-up, based in Birmingham. Its product development programmes seek to empower media companies to deliver exceptional in-app experiences by identifying when, where and […]

Covatic joins as member of IAB UK as it readies itself for further growth

PRESS RELEASE – Published in (AD)HUGGER Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting and evolving digital landscape. This news comes as the start-up scales rapidly, and offers a […]

ECA meets: Daniel Pike, Chief Product Officer, Covatic

Ecommerceage met Dan Pike A young but rapidly growing ad tech business, Covatic grew from the conviction that there had to be a better way to provide content to consumers—not only content they would love  but also content delivered at the right time, via the right medium and in the right place, all without compromising […]

Privacy is a consumer right – but let’s not oblige the tech giants to police it

In a time of impending change for targeted marketing, all eyes are on the companies who, by virtue of their size, are becoming the de-facto privacy-enforcing rule-makers of the digital ecosystem. We’re all aware of the substance of Google’s cookie less plans, which follow similar moves made by Mozilla and Apple’s Safari. And earlier this month, […]

Company profile: Covatic

Originally published in Mobile Marketing Magazine Mobile Marketing Magazine discusses targeting advertising without tracking, the importance of smart personalisation in apps, and serving content whilst securing personal data with Covatic CEO Nick Pinks. Mobile Marketing: So what’s the story behind Covatic? Nick Pinks: Covatic creates the tech, data and tools to drive targeted and engaging in-app experiences […]

Covatic appoints Dan Pike as CPO, formally BBC Head of Strategy

Published originally in CityAM London-based start-up tech company Covatic has hired an ex-BBC veteran as its chief product officer. London-based start-up tech company Covatic has hired an ex-BBC veteran as its chief product officer. Daniel Pike joins the company, which aims to improve in-app consumer engagement, at the beginning of April after two decades in […]

Don’t underestimate Google – this is not all we’ll hear about FLoC

Tuesday 23-03-2021 14:45 Don’t underestimate Google – this is not all we’ll hear about FLoC First published on Mobile Marketing Magazine Nick Pinks, CEO of Covatic, argues that there’s much more to come than what Google has so far revealed about its FLoC (Federated Learning of Cohorts) solution. When Google went public with its roadmap for […]